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4KAAD BECOMES THE OFFICIAL SPORTS EYEWEAR SPONSOR OF LA VUELTA The international sports eyewear brand 4KAAD and Unipublic have announced a multi-year partnership making the Nordic company the event’s Official Sports Eyewear Sponsor, taking its innovative eyewear technology and Nordic design right to the heart of the professional peloton. As part of this partnership, 4KAAD is currently developing a special 4KAAD La Vuelta collection of high-performance sports eyewear, starting with the exclusive launch of a limited edition for La Vuelta 25, in August 2025. This eyewear will combine the brand’s characteristic features – lightweight TR90 frames, high-performance XCvision photochromatic lenses and an aerodynamic design – all with La Vuelta’s iconic style and spirit. ‘We feel incredibly honoured to partner with La Vuelta, a race that represents not only elite performance, but also passion, tradition and global reach,’ declared Andreas Bennert, CEO of 4KAAD International LTD. ‘This partnership aligns perfectly with our mission to offer high-quality sports eyewear to athletes and fans all over the world, and we’re thrilled to share our innovation with the passionate La Vuelta fans.’ ‘Eyewear is a key element in a cyclist’s equipment. We’re certain that the quality, design and innovation of 4KAAD eyewear will be perfect for an event like ours,’ said Javier Guillén, General Director of La Vuelta. ‘This partnership is born from the shared values between 4KAAD and our race, values such as our faith in innovation, the international character of our race and our commitment to sustainability.’ About 4KAAD Founded with the vision to fuse Nordic design, performance and sustainability, 4KAAD is a rapidly-growing international sports brand, renowned for its high-quality sports eyewear, carbon products and sports equipment. With its headquarters in Helsinki, Finland, and an international office in Hong Kong, 4KAAD distributes its products in over 22 countries. The brand stands out for its renewed focus on design, quality manufacturing and innovative marketing, aimed at athletes and outdoor enthusiasts all around the world. With this exciting partnership, 4KAAD further reinforces its presence in the world of cycling and looks forward to contributing to the legacy of La Vuelta.
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