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  4KAAD: Nordic Eyewear Built for Speed, Clarity and the Modern Athlete   In the North, design begins with purpose. Clean lines, honest materials, and performance you can trust in...

  XCvision Multi-Layer Mirror Lens Engineered for speed and clarity, our XCvision Multi-Layer Mirror Lens delivers premium performance in every light condition. The advanced multi-layer optical coating enhances contrast, sharpens...

  Crossing the Line: Why 4KAAD’s MIRADOR AEROLITE and BEAT RACE Are the Ultimate Eyewear for Pro Triathletes in the Run Leg   In triathlon, every second counts. By the...

In the world of cycling, what you wear on your face can be just as important as what’s beneath you on the bike. At 4KAAD, our mission is to push...

In racing, every second matters — and sometimes, every gram and every curve makes the difference between staying in the pack and breaking away. That spirit of pure speed is...

In the Nordics, performance isn’t a goal — it’s a mindset. It’s the way we move through long winters, the way we train in harsh conditions, and the way we...

Unlocking Maximum Speed in Cold Conditions: How to Wax Cross-Country Skis with MAPLUS Arctic Wax

  The Art of Fast Skis: Waxing & Preparing Skating Skis with MAPLUS GM Boost and the New XCelerate Wax In cross-country skiing, speed doesn’t come from fitness alone —...

Gravel: Where Freedom Begins Gravel isn’t just another cycling category — it’s a feeling.