Born in the North, 4KAAD Sports is a Scandinavian performance brand shaped by the realities of Nordic sport—long winters, low sun, harsh weather, and athletes who demand absolute reliability from their equipment. From the beginning, the focus has been clear: develop high-quality sports products engineered for performance athletes, where function, protection, and precision always come before trends. This Nordic mindset defines every detail, especially in sports eyewear, where clarity and protection are critical in extreme and changing conditions.
With strong roots in Nordic sports and cross-country skiing, 4KAAD has expanded its performance expertise into cycling and triathlon, where speed, aerodynamics, and visual clarity are decisive. Today, 4KAAD eyewear is trusted by professional athletes and teams competing at the highest level, including partnerships with Team TotalEnergies, Kern Pharma, and Laboral Kutxa. Each collaboration feeds real-world feedback directly into product development, ensuring eyewear that performs under race pressure.
This commitment to elite performance is further underlined by 4KAAD’s role as the official eyewear partner of La Vuelta. It is a position earned through uncompromising standards in design, testing, and functionality. From Nordic winters to the heat and speed of the world’s biggest races, 4KAAD Sports stands for Scandinavian precision, athlete-driven innovation, and eyewear built to perform when conditions are at their toughest.
