SPORTS IS OUR PASSION
4KAAD VISION and MISSION
At 4KAAD SPORTS, we envision a world where authenticity meets innovation, and creativity fuels every athlete's journey. We strive to redefine modern sports culture through our relentless commitment to cutting-edge design and groundbreaking technologies. Our vision is to inspire athletes of all levels to push boundaries, break records, and surpass their own limitations. We are not just a brand; we are a movement, empowering individuals to unleash their full potential on and off the field.
Sports and Passion combined
4KAAD BRAND STORY
The 4KAAD Brand Story
Founded in 2017 by four experienced professionals from the sports industry and marketing sector, 4KAAD was born out of a shared vision to create innovative, high-performance products with a strong design identity.
The name 4KAAD is born from the first letters of the four founders’ names, symbolizing their shared commitment and passion. It reflects the unity, creativity, and vision that drive everything we design and offer. Every product carries the spirit and dedication of our founding team.
Today, the company operates with two core pillars: a robust industrial unit recognized as a key OEM partner for premium bags and carbon-based products, and the 4KAAD consumer brand known for its cutting-edge sports gear.
4KAAD International collaborates with several leading global brands to develop, design, and produce tailored products under their own labels—trusted for precision, quality, and reliability.
At the heart of the 4KAAD brand is its own product line, renowned
in the world of sports and rapidly growing in the cycling and triathlon
markets. Especially noted for its advanced sports eyewear,
4KAAD stands for Scandinavian design, technical innovation, and athlete-driven performance.
Today 4KAAD has offices in Helsinki / Finland , Hong Kong and Xiamen China and factories in Xiamen China, China Mainland, Bangkok and Myanmar.
4KAAD, a young sports brand, thrives on innovation and creativity. With distribution in over 24 countries, it supports athletes worldwide. From cutting-edge gear to grassroots programs, it empowers athletes at every level. Their story is a testament to passion and dedication in the world of sports.
Andy Bennert
CEO
4KAAD Sports