4KAAD is a Nordic sports brand dedicated to high-performance sporting goods, with a strong focus on product development, production, and international marketing. Rooted in Scandinavian design values, 4KAAD stands for functionality, clean aesthetics, and products engineered to perform in the most demanding conditions.
Specialised in sports eyewear, 4KAAD is rapidly becoming a new benchmark in the category. Every product is designed with a performance-first mindset, developed together with athletes, and tested in real training and competition environments. The goal is clear: deliver uncompromised vision, comfort, and reliability for top-level sport.
Driven by innovation and authenticity, 4KAAD works closely with professional athletes, teams, and events across cycling, triathlon, and endurance sports. This elite, sport-oriented approach ensures that every detail serves performance—without gimmicks or shortcuts.
Today, 4KAAD operates with a worldwide distribution network spanning more than 30 countries, supporting athletes and partners across Europe, Asia, and beyond. With Nordic heritage at its core and global ambition in its vision, 4KAAD continues to push boundaries and redefine what modern sports eyewear can be.
