BLOG POSTS

Best Sports glasses designed in the Nordics, 4KAAD Sports glasses

In the Nordics, performance isn’t a goal — it’s a mindset. It’s the way we move through long winters, the way we train in harsh conditions, and the way we...

Leggi di più
How to Wax Cross-Country Skis with MAPLUS Arctic Wax

Unlocking Maximum Speed in Cold Conditions: How to Wax Cross-Country Skis with MAPLUS Arctic Wax

Leggi di più
The Art of Fast Skis: Waxing & Preparing Skating Skis with MAPLUS GM Boost and the New XCelerate Wax

  The Art of Fast Skis: Waxing & Preparing Skating Skis with MAPLUS GM Boost and the New XCelerate Wax In cross-country skiing, speed doesn’t come from fitness alone —...

Leggi di più
Gravel isn’t just another cycling category — it’s a feeling.

Gravel: Where Freedom Begins Gravel isn’t just another cycling category — it’s a feeling.

Leggi di più
Maplus ski wax is the new benchmark in ski World Cup

The new Maplus ski wax has been noticed as the new benchmark in cross country skiing and biathlon. The ski wax is easy to use and helps many athletes to...

Leggi di più
SOLAYNE – Light in Motion - new generation of photochromic eyewear

SOLAYNE – Light in Motion At 4KAAD, we’ve always believed that performance eyewear should never be boring. That’s why we created SOLAYNE, our new generation of photochromic eyewear that transforms...

Leggi di più
Maplus ski wax, on the top of Ski World Cup

The Maplus GM line represents the evolution of high-performance fluorofree waxes, developed to guarantee speed, durability and reliability in all snow conditions. Successfully used in the World Cup, these waxes...

Leggi di più
How Important are Cycling Glasses? - Understanding Key Benefits

Cycling, whether you're a seasoned pro tackling a mountain descent or a weekend warrior enjoying a leisurely ride, is a fantastic way to stay active and explore the world. But...

Leggi di più