BORN FROM NORDIC PERFORMANCE

Built in the North. Tested in sport. Designed for athletes who demand more.
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ABOUT 4KAAD

WHO ARE WE

4KAAD was created around a simple idea: sports equipment should help you perform without getting in the way. We combine Nordic design, athlete-driven development and functional innovation to create equipment built for training, racing and everything in between.

BORN IN THE NORDICS

4KAAD is a Scandinavian performance brand shaped by Nordic sport, harsh weather and a design philosophy built around function, simplicity and reliability.

BUILT WITH ATHLETES

Products are developed with feedback from professional athletes and teams, then tested in real training and competition environments to refine fit, protection and performance.

FROM TRACKS TO ROADS

With roots in cross-country skiing, 4KAAD has expanded its performance expertise into cycling, triathlon and endurance sports, including partnerships with professional teams and events.

GLOBAL PERFORMANCE BRAND

Founded in 2017, 4KAAD has grown into an international sports brand with products sold in more than 40 countries and operations connected to Finland and Hong Kong.

OUR JOURNEY
2019

We created smart eyewear that feels like regular glasses while keeping you connected. In 2019, we perfected designs.

2020

In 2020, we launched Lucyd Loud, a beta audio sunglass. We raised over $1M through crowdfunding with nearly 4,000 investors.

2021

In January 2021, we launched the Lucyd Lyte line, the first smart frame. We donate a pair of glasses for every frame sold.

2022

2022 marked our Nasdaq IPO and new Lucyd Lyte styles, including Jupiter, the lightest smart eyewear. We also launched a cordless charging dock.

2023

In 2023, we launched the Lucyd app for ChatGPT voice interface on glasses and licensed three fashion brands for smart eyewear.

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