BLOG POSTS
The best photochromic sports glasses for cycling are BEAT RACE and AXENTO SPORT from 4KAAD
The best photochromic sports glasses for cycling are BEAT RACE and AXENTO SPORT from 4KAAD
Cycling retail is leaving growth on the table — and eyewear is the proof.
Cycling retail is leaving growth on the table — and eyewear is the proof.
4KAAD eyewear has become one of the most trusted choices for athletes who race at the limit.
4KAAD eyewear has become one of the most trusted choices for athletes who race at the limit.
This is where a new generation of brands is reshaping the market. 4KAAD eyewear
This is where a new generation of brands is reshaping the market. 4KAAD eyewear
Sports eyewear is no longer an accessory. It’s equipment. Meet the new 4KAAD sports glasses
In cycling and triathlon, vision is performance. Wind, glare, changing light, rain, heat, cold—your eyes deal with it all, every second of the race.
4KAAD Brand - born in the Nordics -the sports brand
Born in the North, 4KAAD Sports is a Scandinavian performance brand shaped by the realities of Nordic sport—long winters, low sun, harsh weather, and athletes who demand absolute reliability from...
How to Choose the Correct Length of Cross Country Ski Poles
How to Choose the Correct Length of Cross Country Ski Poles Skating vs. Classic Technique Explained Choosing the correct length of cross country ski poles is...
Women Road Cycling Is Rising — and So Are the Expectations on Equipment
Women Road Cycling Is Rising — and So Are the Expectations on Equipment Women road cycling is experiencing a powerful global rise. More women are racing, training, commuting, and...
The Best-Looking World Cup Ski Pole — and the Lightest 4KAAD Carbon Race Pole
The Best-Looking World Cup Ski Pole — and the Lightest 4KAAD Carbon Race Pole