Watching the first stages of the Tour de France Femmes avec Zwift this year, one thing is becoming increasingly clear:
Women's professional cycling is no longer the future—it is the present.
The opening stages have delivered excitement that rivals, and in many ways even surpasses, the men's Tour. Every kilometre has been unpredictable. Breakaways are chased relentlessly, attacks come from multiple teams, and the outcome often remains uncertain until the final metres.
There isn't just one dominant favourite controlling the race. Instead, every stage feels open, with several riders capable of taking the victory. That unpredictability is exactly what makes great sport so captivating.
The sprint finishes have been spectacular—fast, tactical, and fiercely contested. Behind every result is exceptional teamwork, courage, and athletic performance at the highest level.
Women's cycling has reached an important moment. Growing fan engagement, increasing media coverage, stronger teams, and committed partners are helping the sport establish its place alongside the biggest events in professional cycling. The momentum is real, and it is only getting stronger.
At 4KAAD, we are proud to be part of this journey by supporting Team Laboral Kutxa–Fundación Euskadi with our performance eyewear. Seeing the team compete at the highest level of the Tour de France Femmes reinforces why investing in women's sport matters.
The sport is growing.
The competition is world-class.
And the best is still to come.
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